24
Years since our 2002 founding
18+
Countries across the Americas, Africa, and Asia
200+
Clients served, directly and through our contracts
20K+
Decision-makers trained in CME, crisis, and narrative strategy
Leadership
Founder & Principal
Accountable for firm strategy, the research and frameworks, digital ecosystems and tools, and client relationships and ethical standards.
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Principal & President
Accountable for engagement delivery and operations, contract performance and compliance, partnerships, and financial stewardship.
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Public Institutions
GSA MAS GS-07F-0016X · 13 multi-year contracts and IDIQs held
UEI LGDMPF3XJL81 · CAGE 1Y8F4 · NAICS 541820, 541810, 541910
Corporate & Nonprofit
Corporations · Nonprofits · Universities · Partner firms
Explore corporate and nonprofit workWhat we do
Strategy, research, creative, and delivery, built around how much your audience trusts you.
What sets us apart is the trust assessment built into every strategy. See how it works
Proprietary frameworks
Reception depends on the trust an audience already has in you. That trust is a record of promises kept or broken, and it can be measured. We measure it, then design the work around what we find.
01 · TCI
How available is your audience?
A diagnostic score, 10–50 for the short self-assessment, measuring the structural trust condition between an institution and a specific constituency. Not sentiment. The accumulated record.
Read the framework02 · ERA
Before the campaign begins.
In low-trust environments, ERA diagnoses the trust deficit first, then specifies what the work must be to be effective. The diagnostic layer most strategies are missing.
Read the framework03 · NSI
Multi-audience. Precision at scale.
A structured, evidence-based system for managing narratives across audiences, channels, and trust conditions at once. For institutions that cannot send the wrong message to the wrong constituency.
Read the frameworkMethod · Trust Audit
Evidence in, a reading out. Four dimensions, one index and one recommended route, each step judged and signed by a Links Global practitioner.
01 · Evidence
Facilitated audit sessions and the public record. A practitioner collects and weighs what the organization and its audiences say and do.
02 · Four dimensions
Institutional History, Opposition Characterization, Defensive Prior Strength and Information Environment, each scored against written criteria.
03 · Index
The Trust Condition Index sorts the reading into four tiers: Strong (40–50), Moderate (28–39), Low (16–27) and Severely degraded (10–15).
04 · Route
NSI, NSI with ERA elements, or ERA first. The practitioner writes the recommendation and stands behind it.
Applied innovation
Platforms we develop with partners and clients, each built around a real operational challenge. Some serve communication. Others serve public health, disaster recovery, and policy.
Public health training, analysis, and decisions.
AI document analysis and workflow support for small and mid-sized enterprises.
AI-powered damage assessment for faster disaster recovery.
A technology strategy and deployment network across the Western Hemisphere.
Selected work
National program
5 years
National prevention program, 2017 to 2022
Awareness, partner engagement, and social media, supporting national youth and parent events, prevention and treatment conferences, and coalition building.
Medical education program
16,000+
Learners reached; 12,000+ continuing-education credits issued
An integrated online platform supporting a campaign on high-risk breast and ovarian cancer.
International programs
18+
Countries across the Americas, Africa, and Asia
Marketing and outreach, professional training, advocacy, risk and crisis communication, and public relations across health, agriculture, economic growth, education, and governance.
Research for policy and program planning
2,500
Residents surveyed through online real-time interviews
Behavioral research for a marine ecosystem program, using cognitive research at scale with digital technology.
The Intel Vault
Case studies, white papers, tools, articles, and reviews, organized by what you need to do next.
Case Studies
Public measures and projects read through the trust condition, with more cases from a long practice to follow.
White Papers and Tools
The full methodologies, a framework comparison, and the workbooks and training we use with clients.
Articles and Reviews
Practice-based writing, available in English and Spanish, plus reviews of new books on critical thinking and mindsets.
Initiatives
Our initiatives create new pathways for learning, leadership, and opportunity across peacebuilding, science, and workforce development.
Science
A podcast that makes biomedical research understandable and relevant, hosted by curious young voices. Launched Summer 2026.
Start listeningPeacebuilding
A youth-led peacebuilding incubator and podcast for the Americas. Since 2023.
Discover GENPeaceWorkforce
An initiative of Links Global and ARC Sports & Entertainment: economic pathways for youth through sports and entertainment, with insight for brands and engagement leaders. Launched 2025.
Visit ARC Sports & EntertainmentRequest a briefing
One decision, one conversation about where to start.
Initiate Strategic Briefing