01 · TCI
Trust Condition Index
How available is your audience?
A diagnostic score from 1 to 50 measuring the structural trust condition between an institution and a specific constituency. Not sentiment. The accumulated record.
Read the framework24
Years since our 2002 founding
18+
Countries across the Americas, Africa, and Asia
200+
Clients served, directly and through our contracts
20K+
Decision-makers trained in CME, crisis, and narrative strategy
Leadership
The principals
Founder & Principal
Marisabel
Sanchez
Accountable for firm strategy, the research and frameworks, digital ecosystems and tools, and client relationships and ethical standards.
Full profile →
Principal & President
Brian
Kubiak
Accountable for engagement delivery and operations, contract performance and compliance, partnerships, and financial stewardship.
Full profile →Choose your path
Public institutions and business do not communicate the same way. We never pretend they do.
Public Institutions
When the public isn't listening, start by finding out why.
- Research that measures how far your audience trusts you before the first message goes out
- Multichannel campaigns for health, safety, and public service, launched and measured
- Training that has reached more than 20,000 health professionals
GSA MAS GS-07F-0016X · 13 multi-year contracts and IDIQs held
UEI LGDMPF3XJL81 · CAGE 1Y8F4 · NAICS 541820, 541810, 541910
Corporate & Nonprofit
Before you spend on reach, measure the trust you already have.
- Audience, market, and trust research that shows where you stand before you spend
- Brand, cause marketing, and community outreach across every channel
- Risk and crisis communication planning, tested before you need it
Corporations · Nonprofits · Universities · Partner firms
Explore corporate and nonprofit workWhat we do
We start with the audience. Everything else follows.
Strategy, research, creative, and delivery, built around how much your audience trusts you.
Strategic Communication and Narrative Design
- Communication strategy and narrative design
- Trust assessment and audience strategy
- Creative and multichannel campaigns, from concept to delivery
- Video, film and photography production
- Integrated marketing and public relations
- Cause marketing and community outreach
- Risk and crisis communication
Digital Systems and Insight Integration leveraging AI
- Narrative and disinformation monitoring
- Cognitive and implicit-response testing
- Behavioral-science message testing
- Qualitative research at scale, accelerated by digital technology
- Predictive audience modeling
- First-party data and lifecycle marketing
- Digital and web marketing
Programs, Partnerships and Operational Stewardship
- Events and convenings
- Coalition and partnership building
- Training and professional education
- Program management
- Impact measurement
What sets us apart is the trust assessment built into every strategy. See how it works
Proprietary frameworks
Reach is not the same as reception.
Reception depends on the trust an audience already has in you. That trust is a record of promises kept or broken, and it can be measured. We measure it, then design the work around what we find.
02 · ERA
Epistemic Re-Regulation Architecture
Before the campaign begins.
In low-trust environments, ERA diagnoses the trust deficit first, then specifies what the work must be to be effective. The diagnostic layer most strategies are missing.
Read the framework03 · NSI
Narrative Stewardship Infrastructure
Multi-audience. Precision at scale.
A structured, evidence-based system for managing narratives across audiences, channels, and trust conditions at once. For institutions that cannot send the wrong message to the wrong constituency.
Read the frameworkMethod · Trust Audit
The Trust Condition Engine
Evidence in, a reading out. Four dimensions, one index and one recommended route, each step judged and signed by a Links Global practitioner.
01 · Evidence
Gathered by people
Facilitated audit sessions and the public record. A practitioner collects and weighs what the organization and its audiences say and do.
02 · Four dimensions
Scored by judgment
Institutional History, Opposition Characterization, Defensive Prior Strength and Information Environment, each scored against written criteria.
03 · Index
One number, 10 to 50
The Trust Condition Index sorts the reading into four tiers: Strong (40–50), Moderate (28–39), Low (16–27) and Severely degraded (10–15).
04 · Route
A recommendation
NSI, NSI with ERA elements, or ERA first. The practitioner writes the recommendation and stands behind it.
Applied innovation
Technology can extend human capability. It cannot replace judgment.
Platforms we develop with partners and clients, each built around a real operational challenge. Some serve communication. Others serve public health, disaster recovery, and policy.
EpiCohortLab
Public health training, analysis, and decisions.
- Status
- In use
- Serves
- Public health programs
Atenea
AI document analysis and workflow support for small and mid-sized enterprises.
- Status
- Active clientele, since 2024
- Serves
- Small and mid-sized enterprises
PixFixer
AI-powered damage assessment for faster disaster recovery.
- Status
- In pilot testing
- Serves
- Disaster recovery
RaceFor.AI
A technology strategy and deployment network across the Western Hemisphere.
- Status
- Since 2023
- Serves
- Policymakers, investors and industry
Selected work
Programs delivered and documented.
National program
5 years
National prevention program, 2017 to 2022
Ending America's Opioid Crisis
Awareness, partner engagement, and social media, supporting national youth and parent events, prevention and treatment conferences, and coalition building.
- Delivered
- Public awareness · Coalitions · Digital
Medical education program
16,000+
Learners reached; 12,000+ continuing-education credits issued
Improving Prevention and Treatment
An integrated online platform supporting a campaign on high-risk breast and ovarian cancer.
- Delivered
- Digital geomarketing · Training · Outreach
International programs
18+
Countries across the Americas, Africa, and Asia
Multi-country campaigns
Marketing and outreach, professional training, advocacy, risk and crisis communication, and public relations across health, agriculture, economic growth, education, and governance.
- Delivered
- Multichannel · Research · Events
Research for policy and program planning
2,500
Residents surveyed through online real-time interviews
Behavioral research at scale
Behavioral research for a marine ecosystem program, using cognitive research at scale with digital technology.
- Delivered
- Audience and market research
The Intel Vault
The library behind the work.
Case studies, white papers, tools, articles, and reviews, organized by what you need to do next.
Case Studies
Water Bond, Infrastructure Tax, Replacement Facility
Public measures and projects read through the trust condition, with more cases from a long practice to follow.
White Papers and Tools
NSI, ERA, and the Trust Audit
The full methodologies, a framework comparison, and the workbooks and training we use with clients.
Articles and Reviews
Five series on trust, technology, crisis, and the field
Practice-based writing, available in English and Spanish, plus reviews of new books on critical thinking and mindsets.
Initiatives
Original programs for opportunity, discovery, and long-range impact.
Our initiatives create new pathways for learning, leadership, and opportunity across peacebuilding, science, and workforce development.
01Podcast · 0:39
Science
Beyond the Breakthrough
A podcast that makes biomedical research understandable and relevant, hosted by curious young voices. Launched Summer 2026.
Start listening02Podcast · 1:45
Peacebuilding
GENPeace
A youth-led peacebuilding incubator and podcast for the Americas. Since 2023.
Discover GENPeace03Film · 0:35
Workforce
NxtPlay
An initiative of Links Global and ARC Sports & Entertainment: economic pathways for youth through sports and entertainment, with insight for brands and engagement leaders. Launched 2025.
Visit ARC Sports & EntertainmentRequest a briefing
Tell us the challenge you're facing.
One decision, one conversation about where to start.
Initiate Strategic Briefing