Answer about how your team actually works today, not how you would like it to work. Choose Rarely , Sometimes or Consistently for each statement. Your answers stay in this page. Nothing is sent or saved.
01 Institutional historyThe record the community would recite, not the one in the annual report.
We keep a timeline of commitments made against commitments kept.
Rarely Sometimes Consistently
When we miss a commitment, we say so publicly before someone else does.
Rarely Sometimes Consistently
We have asked people outside the organization what they remember about our record.
Rarely Sometimes Consistently
02 Opposition characterizationIs the opposition about the issue, or about the institution?
We can tell whether opposition is about a specific proposal or about us.
Rarely Sometimes Consistently
We listen to opposition voices directly, not only through media coverage.
Rarely Sometimes Consistently
We choose our approach differently when distrust is aimed at the institution itself.
Rarely Sometimes Consistently
03 Defensive prior strengthHow strongly has the community come to expect harm from the institution?
We ask what people expect from us, not only what they think of our proposal.
Rarely Sometimes Consistently
We can describe how strong the expectation of harm is in each part of our audience.
Rarely Sometimes Consistently
We adjust how much weight a message carries when those expectations are strong.
Rarely Sometimes Consistently
04 Information environmentWhat the message becomes between sending and receiving.
We know where our audiences actually get their information locally.
Rarely Sometimes Consistently
We track what is circulating about us, including misinformation, before we launch.
Rarely Sometimes Consistently
We plan for how a message will be reshaped by platforms and by echo chambers.
Rarely Sometimes Consistently
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