Intel Vault · Case Study · Public health coverage
Six points in one enrollment period.
Covered California, second open-enrollment campaign. Targeted community outreach and engagement for a state health benefit exchange.
The result
31% → 37%
Latino share of new subsidy-eligible plan selections, among consumers reporting race or ethnicity
The gain
+6 points
Over the prior enrollment period
The engagement
$194K
Prime contractor. Budget, final contractual obligations and actual billings
[ THE_CHALLENGE ]
Covered California, a state health benefit exchange, was entering its second open-enrollment period. In the prior period, Latino consumers accounted for 31 percent of new subsidy-eligible plan selections among consumers who reported race or ethnicity. The task was to raise that share, in a marketplace still new to the people it was built to serve.
[ THE_RESULT ]
Statewide, Latino representation among new subsidy-eligible plan selections increased from 31 percent to 37 percent, a six-percentage-point gain over the prior enrollment period, among consumers reporting race or ethnicity.
[ DEPTH_LAYERS ] Open a layer to go deeper into the record.
[ LAYER_01 ]The StrategyHow the work was framed
Start with the gap, then the partners. The work began with a gap analysis to find where the priority market was underrepresented. Local partnerships carried the message through channels the community already used, and multilingual outreach met consumers in their own language.
[ LAYER_02 ]The ExecutionWho did what, and where
Links Global, as prime contractor, designed and deployed targeted community outreach and high-impact experiential engagement events across the Central Valley and Southern California during the 2015 open enrollment, working with local partners and multilingual teams.
[ LAYER_03 ]The DataThe measure, charted and tabulated
Hover or focus a bar to read it.
Prior enrollment period: 31%. Latino share of new subsidy-eligible plan selections, among consumers reporting race or ethnicity. The baseline the campaign set out to move.
Second open enrollment: 37%. The same measure, six percentage points higher than the prior period, after targeted community outreach and engagement.
View the data as a table
| Period | Latino share of new subsidy-eligible plan selections |
|---|---|
| Prior enrollment period | 31% |
| Second open enrollment | 37% |
| Change | +6 percentage points |
[ LAYER_04 ]StewardshipRole, scope, geography and budget
| Client | Covered California, a California state health benefit exchange |
| Role | Prime contractor |
| Scope | Gap analysis, local partnerships, multilingual outreach, community outreach and experiential engagement events |
| Period | Second open enrollment, 2015 |
| Geography | Central Valley and Southern California, measured statewide |
| Budget | $194K, final contractual obligations and actual billings |
| Measure | Latino share of new subsidy-eligible plan selections, among consumers reporting race or ethnicity |
Source: Links Global project records. See the full record and the numbers behind it on Who We Serve.